Our Story
Founded in 2015, Smart Tools began as a small team of financial analysts and decision scientists passionate about helping people make better choices.
We noticed that most financial advice was either too simplistic or overly complex, leaving people confused and making suboptimal decisions.
Our approach combines behavioral economics with practical frameworks that anyone can apply to their personal and financial decisions.
Our Mission
Empower Decision Making
We develop tools that simplify complex financial concepts into actionable frameworks.
Evidence-Based Approach
All our frameworks are grounded in academic research and real-world testing.
Community Focus
We believe better decisions create stronger communities and more resilient individuals.
Meet Our Team
Sarah Johnson
Founder & CEO
Former financial analyst with 15 years experience in behavioral economics.
Michael Chen
Head of Research
PhD in Decision Sciences, specializes in cognitive biases and risk assessment.
Emma Rodriguez
Product Director
Designs intuitive tools that make complex frameworks accessible to everyone.